New York University – New York, NY
Certificate in Publishing, School of Professional Studies (SCPS)
Emerson College – Boston, MA
Bachelor of Arts in Writing, Literature & Publishing
Honors: Summa cum laude
Double Minor: Visual Studies and The Arts; Women’s, Gender, & Sexuality Studies
Lambda Legal | New York, NY
Deputy Digital Director | November 2016 – Present
Digital Marketing Strategist | March 2014 – November 2016
Digital Marketing Associate | October 2012 – March 2014
October 2012 – Present
Provide supervisory support for digital team, including web manager, multimedia strategist, and email strategist positions. Directly supervise digital content manager position.
Drive digital components of breaking news/rapid response program, organizational casework, and state/federal policy and education initiatives.
Maintain organization’s online voice and brand standards. Provide editorial support for website, social media, email, and video content.
Lead product development and production for online store.
Oversee, project manage, and deploy digital campaigns, including copywriting, graphic design, partnership building, and content marketing.
Serve as digital liaison for organizational brand refresh project.
Women in Travel Summit
Program & Creative Director | May 2018 – Present
PR & Marketing Chair | October 2013 – May 2018
October 2013 – Present
Lead strategic development of event programming. Review and select session proposals, recruit presenters, and create event agenda. Stay current on industry trends to ensure programming remains relevant.
Collaborate with speakers on all aspects of presentations, including session titles and descriptions, curriculum, design, and AV/technical needs. Communicate with and prepare speakers before and after event.
Design all print and digital collateral, including website and social media content, email newsletters, posters and banners, marketing materials, name badges, and presentation templates.
Work with operations director, banquet staff, and AV team to design and oversee onsite logistics, including staging and lighting, room schedules and seating configuration, and event flow and timing.
Oversee website and all public-facing communications, including email program, social media, event schedule, registration, and customer support.
Editorial Director | June 2016 – September 2017
Community Manager | March 2013 – June 2016
March 2013 – September 2017
Directed content strategy for website with approximately 25k unique monthly visitors, producing 10-12 long-form pieces per month. Formulated editorial brand and mission. Increased website traffic through SEO optimization, social media initiatives, and outreach.
Implemented open pitching system and developed editorial and social media calendar. Edited content throughout lifecycle – from pitch to draft through final publish. Strategized best practices and creative ideas for promotion and community engagement.
Managed worldwide team of freelance writers and two social media interns. Worked with brand and blogger relationships managers to identify partnership opportunities and produce sponsored content and campaigns.
Edited photos and designed web and social media collateral.
Federated Media Publishing | New York, NY
Assistant Program Manager, Content Strategy
August 2012 – October 2012
Maintained media campaigns and content for programs with American Express, Chevy, HP, and L’Oreal.
Managed and monitored social media programs and amplification. Spearheaded redesign/launch of AmEx OPEN Forum and Makeup.com social media platforms.
Edited/uploaded content and updated RSS feeds in Wordpress CMS.
Compiled monthly website audience and reach analytics reports.
Mac OSX & Windows/PC
Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
AP, APA, Chicago, & MLA styles
CMS software (Drupal, Squarespace, Wordpress)
CRM systems (Constant Contact, Convio Luminate, Mailchimp)
Project management software (Asana, Slack, Trello)
Content scheduling software (Buffer, CoSchedule, Hootsuite)
Audience Honor: Twitter Campaign
Audience Honor, Bronze: Twitter Video
Finalist: LGBTQ Community Engagement