Education

New York University – New York, NY
Certificate in Publishing, School of Professional Studies (SCPS)

2012

Emerson College – Boston, MA
Bachelor of Arts in Writing, Literature & Publishing

  • Honors: Summa cum laude

  • Double Minor: Visual Studies and The Arts; Women’s, Gender, & Sexuality Studies

2011


Experience

Lambda Legal | New York, NY
Deputy Digital Director | November 2016 – Present
Digital Marketing Strategist | March 2014 – November 2016
Digital Marketing Associate | October 2012 – March 2014

October 2012 – Present

  • Provide supervisory support for digital team, including web manager, multimedia strategist, and email strategist positions. Directly supervise digital content manager position.

  • Drive digital components of breaking news/rapid response program, organizational casework, and state/federal policy and education initiatives.

  • Maintain organization’s online voice and brand standards. Provide editorial support for website, social media, email, and video content.

  • Lead product development and production for online store.

  • Oversee, project manage, and deploy digital campaigns, including copywriting, graphic design, partnership building, and content marketing.

  • Serve as digital liaison for organizational brand refresh project.

Women in Travel Summit
Program & Creative Director | May 2018 – Present
PR & Marketing Chair | October 2013 – May 2018

October 2013 – Present

  • Lead strategic development of event programming. Review and select session proposals, recruit presenters, and create event agenda. Stay current on industry trends to ensure programming remains relevant.

  • Collaborate with speakers on all aspects of presentations, including session titles and descriptions, curriculum, design, and AV/technical needs. Communicate with and prepare speakers before and after event.

  • Design all print and digital collateral, including website and social media content, email newsletters, posters and banners, marketing materials, name badges, and presentation templates.

  • Work with operations director, banquet staff, and AV team to design and oversee onsite logistics, including staging and lighting, room schedules and seating configuration, and event flow and timing.

  • Oversee website and all public-facing communications, including email program, social media, event schedule, registration, and customer support.

Wanderful
Editorial Director | June 2016 – September 2017
Community Manager | March 2013 – June 2016

March 2013 – September 2017

  • Directed content strategy for website with approximately 25k unique monthly visitors, producing 10-12 long-form pieces per month. Formulated editorial brand and mission. Increased website traffic through SEO optimization, social media initiatives, and outreach.

  • Implemented open pitching system and developed editorial and social media calendar. Edited content throughout lifecycle – from pitch to draft through final publish. Strategized best practices and creative ideas for promotion and community engagement.

  • Managed worldwide team of freelance writers and two social media interns. Worked with brand and blogger relationships managers to identify partnership opportunities and produce sponsored content and campaigns.

  • Edited photos and designed web and social media collateral.

Federated Media Publishing | New York, NY
Assistant Program Manager, Content Strategy

August 2012 – October 2012

  • Maintained media campaigns and content for programs with American Express, Chevy, HP, and L’Oreal.

  • Managed and monitored social media programs and amplification. Spearheaded redesign/launch of AmEx OPEN Forum and Makeup.com social media platforms.

  • Edited/uploaded content and updated RSS feeds in Wordpress CMS.

  • Compiled monthly website audience and reach analytics reports.


Skills

  • Mac OSX & Windows/PC

  • Adobe Creative Cloud (Illustrator, InDesign, Photoshop)

  • HTML/CSS

  • G Suite

  • Microsoft Office

  • AP, APA, Chicago, & MLA styles

  • CMS software (Drupal, Squarespace, Wordpress)

  • CRM systems (Constant Contact, Convio Luminate, Mailchimp)

  • Project management software (Asana, Slack, Trello)

  • Content scheduling software (Buffer, CoSchedule, Hootsuite)


Awards

2019 Shorty Awards

  • Audience Honor: Twitter Campaign

  • Audience Honor, Bronze: Twitter Video

  • Finalist: LGBTQ Community Engagement