In the summer of 2012 I pioneered a redesign of American Express OPEN Forum’s Tumblr.
Since the redesign, OPEN Forum’s Tumblr has received critical acclaim and features on Digiday, Union Metrics, Likeable Media, and BzzAgent. The goal of the redesign was to turn the already existing stodgy and ineffective social profile into a better representative of the OPEN Forum brand on Tumblr. This was done by overhauling both design and content.
Below are before and after shots.